Go-to-Market Plans – Develop and execute strategies to grow sales from your new or existing products, using both traditional and digital marketing. I have 20+ years of marketing experience launching strategies in national and local markets with top companies including General Mills, Taco Bell, and as chief marketing officer for Charter Communications.
Fast Marketplace Assessment – Adept at quick, insightful analyses of markets and categories.
Competitive Industry Analysis/Strategic Plans – Trained in Michael Porter’s approach to analyze your industry and to develop the best competitive strategy for your company. http://www.isc.hbs.edu/about-michael-porter/Pages/default.aspx
Marketing & Sales – Apply deep expertise to grow your business. My experience was honed in product management at General Mills and Taco Bell, and further refined as the head of marketing for Charter Communications, a Fortune 1000 company. Utilize both traditional and digital marketing and sales.
New Product Development – Find new breakout opportunities and underserved segments of the market. Develop products or services, or a pipeline of them, to meet the unmet needs. Services may include customer insight groups, brand creation, and website. I have developed and launched over 90 new products and services across multiple industries. My experience includes leading new product marketing at Taco Bell.
Brand Creation – Create new brands or revive existing ones within the competitive market. Develop a strong, competitive positioning. Manage the creative process, development of marketing materials, website and digital marketing.
Interim Management – For turn arounds, problem solving, or when a key initiative must be executed. Experienced in the following positions: president, chief operating officer, chief marketing officer, marketing, brand manager, sales, and project management.
Acquisitions/Joint Ventures – Identify acquisitions and joint ventures to accelerate company growth and to meet strategic objectives.
Business Development – Provide growth-focused program for professionals.
Board Director – Experienced board director with service to date in technology, manufacturing, consumer packaged goods, and financial services industries.
Expert Witness – Hired for lawsuits requiring expertise in marketing, advertising, and new products.